以山东中医药文化“三张名片”中的儒医和扁鹊研究为例，对地域中医药文化研究在新时期如何实现破局进行探讨。研究范式的转变和研究文本的深挖是未来地域中医药文化研究期望取得突破的两个重要路径。具体而言，儒学与中医的关联研究不能局限于两者文本的简单表层比较，而应从社会演变、文化传统、思维方式等不同视角挖掘两者的深层互动。而对于扁鹊医学文化研究，扁鹊医学文献的辑复与整理是基础。只有以坚实的文本基础作为铺垫，并将扁鹊文献与出土方技文献、今本《黄帝内经》等秦汉医学文献进行综合比较，才能真正诠释扁鹊为“方者宗”的历史定位，重构秦汉中医学术史。

Taking the study of Confucian physician and Bianque in the “Three Signature Cultural Icons” of Shandong's traditional Chinese medicine(TCM) culture as an example,this paper explores pathways for groundbreaking innovations in regional TCM culture research. It argues that paradigm shifts in research methodology and the critical excavation of historical texts constitute dual imperatives for future breakthroughs. Regarding Confucianism-TCM interplay,research must transcend superficial textual comparisons to delve into their profound interactions through multidimensional perspectives,encompassing social evolution,cultural traditions,and way of thinking. For Bianque's medical culture,the foundational imperative lies in reconstructing and collating his scattered medical corpus. Only by establishing this rigorous philological groundwork — through comparative analysis of Bianque 's corpus with excavated manuscripts of medical techniques,received texts such as the Huangdi's Canon of Internal Medicine and other Qin-Han medical writings — can we authentically reinterpret his historical status as the “Paragon of Medical Techniques” and redefine the intellectual history of Chinese medicine during the Qin-Han period.